Planet Crypto is a satirical site founded in 2021 who give you all the facts, fiction, and fantasy in the Crypto space.
Planet Crypto had no authority in the Crypto and NFT space. As a start-up there were few resources and no brand personality.
Bowline established a clear brand voice and applied it to their social media growing their twitter & Linked In. Bowline also reached out to journalists to feature Planet Crypto articles on their sites and produced user-generated content
Planet Crypto has a fortnightly feature in CityAM. Bowline grew the twitter following from 0 - 5k in 4 months. Produced consistent User-Generate content which included 2x viral videos on Tiktok.