Planet Crypto is a satirical site founded in 2021 who give you all the facts, fiction, and fantasy in the Crypto space.
The Problem
Planet Crypto had no authority in the Crypto and NFT space. As a start-up there were few resources and no brand personality.
The Solution
Bowline established a clear brand voice and applied it to their social media growing their twitter & Linked In. Bowline also reached out to journalists to feature Planet Crypto articles on their sites and produced user-generated content
The Result
Planet Crypto has a fortnightly feature in CityAM. Bowline grew the twitter following from 0 - 5k in 4 months. Produced consistent User-Generate content which included 2x viral videos on Tiktok.